The Kijiji Initiative is a multi-faceted program designed to empower young women in Samburu County, Kenya. This annual initiative, held in conjunction with the Kijiji Cup. Kijiji CUP is an annual sports event that takes place in Maralal Town, Samburu County, from December 26th to December 31st. This year marks the 6th edition of the tournament, featuring 11 men’s soccer teams and 4 women’s soccer teams.
Additionally, we are introducing basketball for both men and women, with 4 volleyball teams for men and 2 for women also participating in this year’s tournament. The theme for Kijiji CUP 2024 is “Uniting villages, Nurturing futures.” This initiative aims to establish a profound sense of inclusiveness, support, and positivity within our community. By advocating for fairness, respect, and ethical conduct in both soccer and everyday life, we strive to cultivate a culture that embraces these core values.
The project will be implemented in Samburu Central, a region in Kenya characterized by significant challenges for women and girls. The area faces high rates of poverty, limited access to education and healthcare, and a deeply ingrained patriarchal social structure.
Key contextual factors influencing the project include:
- Socio-cultural environment: Strong adherence to traditional gender roles and harmful practices such as Female Genital Mutilation (FGM) and early marriage.
- Economic challenges: High levels of poverty and limited economic opportunities, particularly for women.
- Geographic isolation: Remote location and poor infrastructure hindering access to essential services.
- Limited access to education: Low literacy rates and high dropout rates for girls, especially in secondary school.
- Health disparities: High prevalence of HIV/AIDS and maternal mortality rates.
These factors contribute to the vulnerability of girls in Samburu Central and underscore the urgent need for interventions that address SRHR, GBV, and period poverty. By understanding this context, the project can be tailored to effectively meet the specific needs of the target population.
The Kijiji Initiative aims to address the pressing challenges faced by young women in Samburu County, including:
- Harmful Traditional Practices: Harmful practices such as Female Genital Mutilation (FGM) continue to persist, negatively impacting the health and well-being of young women.
- Period Poverty: Many girls are unable to attend school or participate in daily activities due to lack of access to menstrual hygiene products.
- Limited Access to Sexual and Reproductive Health Information and Services: Many young women lack accurate information about their bodies, menstrual health, and sexual health.
High Rates of Gender-Based Violence: Young women in Samburu County are disproportionately affected by gender-based violence, including sexual assault, domestic violence, and early marriage
Target Participants:
We aim to reach over 1000 young women and girls aged 13-25 from the Samburu community. Additionally, we will engage with:
- Community Leaders: Local leaders, elders, and parents to create awareness and support for the initiative.
- Healthcare Providers: Healthcare workers to provide medical advice and support, especially regarding sexual and reproductive health.
- Youth Organizations: Other youth organizations to collaborate on joint initiatives and share resources.
- Indigenous People of Samburu
Project Activities
- Sexual and Reproductive Health and Rights (SRHR)
- Gender-Based Violence (GBV) Prevention through Martial Arts
- Period Poverty Action
Project Goals
- To empower over 1,000 young women with knowledge and skills to make informed decisions about their health and well-being.
- To promote gender equality and challenge harmful social norms.
- To create a safe and supportive environment for young women to express themselves and seek support.
- To address period poverty and ensure that all girls have access to menstrual hygiene products and education.
- To conduct self-defence classes in order to fight gender based violence
TO MAKE THE KIJIJI INITIATIVE SUCCESSFULL WE AIM TO RAISE KES 844,000 WHICH IS USD 6,492.40
USD 462(Kes 60,000) Will Enable us to buy Training Materials to be used during the initiative.
USD 538.46(Kes 70,00) Will enable us to buy Trophies and Games kit for the women teams that will be participating.
USD 1,400(Kes 180,000) Will be used to purchase 2,000 Sanitary kits.
USD 1,153.84(Kes 150,000)Will be used towards supporting the nominated student with school fees and basic School Needs
USD 615.38(Kes 80,000)Will be used towards hirring a suitable place for hosting the initiavite.
USD 153.84(Kes 20,000) Will be used for equipments hire
USD 1,000(Kes 130,000) Will be used towards providing honoraria,transportation and acommodation for the facilitators
By supporting the Kijiji Initiative, you’re investing in the future of girls in Maralal. Empowered girls become strong women who contribute positively to their communities, creating a ripple effect for generations to come. We invite you to partner with The Brilliant Feminine Organization and become a sponsor of the Kijiji Initiative. Contact us today to discuss sponsorship opportunities and make a significant impact on the lives of girls in Samburu.
OUR BANK ACCOUNTS DETAILS
(USD ACCOUNT)
SWIFTCODE: EQBLKENA
BANK CODE:068
BRANCH CODE:188
BRANCH: KENYATTA MARKET
BANK: EQUITY BANK KENYA LIMITED
ACCOUNT NUMBER:1880185333476
ACCOUNT NAME: THE BRILLIANT FEMININE
(KES ACCOUNT)
SWIFTCODE: EQBLKENA
BANK CODE:068
BRANCH CODE:188
BRANCH: KENYATTA MARKET
BANK: EQUITY BANK KENYA LIMITED
ACCOUNT NUMBER:1880185333315
ACCOUNT NAME: THE BRILLIANT FEMININE
FOR MPESA TO BANK TRANSACTION
PAYBILL NUMBER:247247
ACCOUNT NUMBER:1880185333315 / ACCOUNT NUMBER:1880185333476
WHY PARTNER WITH US
- Make a measurable impact: The Kijiji initiative offers sponsors the opportunity to directly contribute to the fight against female genital mutilation (fgm) in Maralal, Kenya. By supporting this initiative, you’ll be actively promoting positive change and empowering girls to reach their full potential.
- Enhance your brand reputation: align your brand with a respected organization dedicated to social justice and girls’ wellbeing. Sponsorship demonstrates your commitment to corporate social responsibility (CSR) and raises brand awareness among a community passionate about positive change.
- Targeted audience engagement: the initiative attracts a diverse audience of parents, community leaders, healthcare professionals, and educators, all actively seeking solutions to end fgm. Sponsorship allows you to connect with a highly engaged audience receptive to messages that promote social good.
- Marketing and promotional opportunities: sponsorship provides valuable marketing opportunities. Your logo and branding will be prominently displayed on event materials, website, and social media platforms, increasing brand visibility and recognition within the community.
- Networking and collaboration: the initiative fosters connections with key stakeholders in Maralal, including healthcare professionals, social workers, and community leaders. This opens doors for potential partnerships and collaborations that can contribute to your organization’s broader goals.
Get in Touch
Twalib Rashid Barasa
Phone No: +254743578532
Email:twalib@thebrilliantfeminine.or
